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Job adverts are the face of sexism


Sir, In response to Denise Shaw ('Site signs are sexist', Letters, April 14), I would suggest that 'men at work' and 'manhole covers' signs are not the reason women are not flocking to the construction sector. Surely the 'man' could just as well refer to mankind as to gender. I can do without another round of PC renames that sees me having to specify 'personhole covers' Perhaps the advert for Sterling on page 17 of the same issue, showing a largebreasted woman in a tight top requesting 'large packages' in her men, is a better reason not to join the industry?

As long as these adverts work, or are perceived to work, we are fighting a losing battle. Only thick-skinned women will not fear becoming a similar object.

Kirsty Johns Crawley, West Sussex