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Bob the Builder's position as the construction industry's ambassador to the under-fives is being challenged by a new kid on the block.

Diggs the Digger is the hero of a new children's television series on ITV, called Construction Site.

The publicity spokeswoman for the show tells us Diggs's best mate is Scooch the Dumptruck, while Maxine is a gravel-voiced Caribbean cement mixer.

The aim is to convey positive human values to children through the machines' adventures.