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Kingspan hit by fire advert ruling

MATERIALS

STRUCTURAL panel producer Kingspan has been hit by a ruling from the Advertising Standards Agency in a row over f ire performance claims.

Rival producer Eurobond had complained that adverts and promotional brochures published by Kingspan made misleading claims over the fire-resistant properties of its sandwich panel systems.

It challenged Kingspan on eight points relating to claims made in the marketing brochure published in July 2005.

The ASA found Kingspan guilty on two counts of making misleading claims over the ability of its panel systems to resist fire. The company must now alter its brochures.

Eurobond managing director Simon Thomas said: 'It is vital that manufacturers are not allowed to confuse architects on the difference between combustible and truly non-combustible products and this will be even more important when the fire safety order comes in to operation next month.'

But Mark Harris, building technology director at Kingspan Insulated Panel, said: 'Initially there were eight different complaints. The ASA has upheld a fairly minor issue.'