FIAT-KOBELCO is on the verge of signing Bristol equipment dealer Molson as its first distributor. The rapidly growing firm will become the dealer for English regions south of Yorkshire.
Molson directors Johnathon Wilson and Robin Powell travelled to Turin last week to thrash out terms with the manufacturer. A firm deal is likely to be struck in the next fortnight when both sides agree to all the details.
Distributors for Ireland and the North & Scotland are expected to be announced soon.
Molson plans to continue running its Kobelco franchise, making it one of the first firms to sell two parallel full-line brands.
CNH, Fiat-Kobelco and Kobelco Europe's parent, is a keen advocate of multiple branding, but has previously kept to separate networks for each brand.