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Morgan Sindall nabs £70m Midlands town centre

Morgan Sindall has been appointed as main contractor on St Modwen’s £70 million new Longbridge town centre.

It will shortly begin work on the development which will be anchored by an 7,900 sq m Sainsbury’s, a 75-bed hotel, 24 shops and restaurants, offices and car parking, all of which are scheduled for completion in 2013.

Central to the scheme will be the two-acre Austin Park which will lead to the opening up of the River Rea for the first time in 100 years. The development will also create new access roads and improvements to the local road network.

St Modwen construction manager Mark Batchelor said: “The town centre will play a key role in the transformation of the former MG Rover Works. Along with the recently opened Bournville College, 113 houses and apartments being constructed at the Park View scheme and the new ‘myplace’ youth centre, Longbridge is fast establishing itself as a vibrant community.”

Mike Murray, senior development surveyor at St Modwen, said the development of Longbridge town centre marked a major milestone in the £1 billion regeneration scheme of the former MG Rover site:

“With Sainsbury’s already signed up to take the foodstore and many discussions taking place with other national and local retailers and occupiers, Longbridge is set to be a major commercial, leisure and retail  destination that will transform the area.”

Morgan Sindall is already building Birmingham City Council’s ‘myplace’ centre at Longbridge. The three storey building is scheduled to open this summer and will provide a wide range of innovative and much needed services to 13-19 year olds in the Longbridge area.

Morgan Sindall area manager Julian Price said: “Longbridge is a transformational regeneration project which will deliver a new heart for the town centre. We’re looking forward to building on our strong relationship with St. Modwen and Birmingham City Council through our work on the new ‘myplace’ centre and this next phase in what is a very important project for the area.”

The opening of the town centre will bring St. Modwen’s investment at Longbridge up to £250 million since its acquisition of the site in 2003. This investment has already created 1,160 permanent jobs at Longbridge through the development of the Technology Park, Cofton Centre and the £66 million new Bournville College, which opened in September 2011. The first 113 new homes are already being delivered at Longbridge in partnership with the Government’s Homes and Communities Agency (HCA).

The regeneration of Longbridge is a £1 billion project covering 468 acres. It aspires to create 10,000 jobs through a diverse range of industries, together with 2,000 new homes, the new town centre,parks and public open spaces.

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