THE NEW leader of the Institution of Civil Engineers is planning a whistle-stop tour of the country to promote the profession after a survey revealed that more than three quarters of the population does not know what civil engineering is.
Colin Clinton took over the role as ICE president on Tuesday.His first ambition is to spread the gospel of the importance of civil engineering.
He said: 'Civil engineers are building the world's infrastructure but have long suffered jibes about being boring.
'It is time the public really knew what engineers do every day to improve lives around the world.'
Mr Clinton plans to visit 100 key organisations in the next year to push the profession in the light of the survey, which found 77 per cent of people had no idea what civil engineers do.
Mr Clinton said: 'For me it's simple: when you understand civil engineering you see the world differently.
'We have to ensure that the most influential audience - the public - understand who we are, what we do and what we stand for.'