THE CONSTRUCTION Industry Training Board has spread the net to tempt graduates into the sector with its third positive image campaign.
The posters, launched this week, aim to show the potential for architects to work on highprofile projects such as Gateshead's millennium bridge.
The £1 million campaign will also run adverts from last year in a range of titles including 'lads' mags' Loaded and FHM, football weekly Match and music magazine NME, as well as featuring construction on commercial radio stations.
The CITB has launched a website for 13-19 year olds offering careers advice, games and news (www. bconstructive. co.uk). Internet surfers will be able to find information on applying for apprenticeships and construction degree courses.
A CITB spokeswoman said: 'Although we've broadened the campaign to include graduates, since last year we have seen a 10 per cent increase in applications for apprenticeships. We hope we can find the employers to offer them places.'