STRATEGIC Forum chairman Peter Rogers is upping the ante in his battle to make sites better places to work by calling for onthe-spot fines for safety breaches.
The director of developer Stanhope became head of the Strategic Forum last September and immediately called on contractors to clean up their sites to encourage more people into the industry.
Speaking as the Chartered Institute of Building (CIOB) launched a major campaign to clean up sites last week, Mr Rogers said: 'If there is a toeboard missing there should be a fine. Maybe it should be something like £500, I don't know, but we have got to have the onthe-spot element.
'It's no good fining people six months later; it has to be done immediately. But the important thing is that the guy knows he's done something wrong.'
He added: 'We have to get away from this image of labourers and builders, and show the outside world that a lot of the people working on sites are very skilled.'
The CIOB has also published a code of practice advising members to walk off a site if it is not up to scratch. Mr Rogers handed over the code to construction minister Brian Wilson last week, telling him that visitors to government jobs should also walk off the site if conditions were shoddy.
The launch also brought up a number of other ways to improve the image of construction, including uniforms for site workers and communication strategies for major jobs, to run alongside their health and safety and risk management equivalents.
Mr Rogers added: 'Everybody who stays on a dirty site condones it. We should have more observation platforms on sites and get more kids on to them. Getting kids on sites encourages them to join the industry.'
The CIOB is due to publish a report recommending ways to improve site conditions at the beginning of next month.