Travelodge has revealed plans to spend £300 million building 35 hotels in 2011, boosting the firm’s estate to 495 hotels.
The hotel chain also increased its growth targets and plans to own 1,100 hotels by 2025. More than half of the hotels will be built in major UK cities including eight in London and three in Birmingham.
Hotel openings will also take place in Manchester, Cardiff, Liverpool, Bristol, Lancaster, Canterbury, Cambridge and Hull.
Travelodge chief executive Guy Parsons said: “The hotels we will build this year have been a result of Travelodge’s commitment to expand during the recession whilst many companies put their development on hold.
“Last year we exchanged on 96 sites making it a record year. Fifty two of these exchanges were part of the biggest transaction in the hotel sector since 2008 with the pub chain Mitchells & Butlers.
“As a result of the recession, we have successfully acquired superior sites due to lower market property prices, which otherwise would not have been available for hotel use.”