Westfield has launched a consultation on the emerging plans for a £1 billion redevelopment project in West London, linked to its Shepherds Bush retail scheme.
The proposed development represents a major chunk of the White City Opportunity Area and features around 1,700 new homes.
The mixed use scheme features retail and commercial development including a new 48,000 sq m department store.
A new pedestrianised quarter will extend the recently designated town centre of Shepherd’s Bush and Westfield expects the plans to create around 2,500 permanent jobs for the area.
The land currently comprises access roads for parking, service yards and bus infrastructure together with warehousing and industrial uses.
The outline masterplan has been designed by Allies and Morrison, the architects behind the BBC Media Village, Kings Cross Central masterplan and Highbury Square.
Westfield director of development and asset management Duncan Bower said: “This project will form a pivotal link between White City and Shepherd’s Bush while creating over 2,500 jobs for local people.
“By bridging over the road network, the proposals will help to transform the area into a pedestrianised quarter from where people will have clear and attractive walking routes both east/west to the Royal Borough of Kensington & Chelsea and north/south with the wider Opportunity Area.”