WILLMOTT Dixon is launching an initiative to boost its construction orders by 'selling'options it has on land direct to clients.
Under the plan, the contractor will secure an option on a site and then sound out clients to see if they want to develop it. If a client agrees, Willmott Dixon will set about securing planning permission for the building work, which it will subsequently carry out.
The move is being spearheaded by Willmott Dixon directors Rick Willmott and Steve Dixon. Mr Willmott said the firm had options on six sites in Surrey, the North-West and the NorthEast.
He added that the company was eyeing a further 60 sites for development across the country.
He said: 'We go out and look for the sites which are usually off-market. It's potentially very lucrative because we can make a good profit on a low risk. This is new for us and we're focusing on it as a real business driver.'
Willmott Dixon is talking about the initiative to a dozen poten-tial clients from the leisure, hotel, retail and call centre industries.
The firm has unveiled its first such scheme on a 12,000 sq m site in Lancashire. It has just secured planning permission to build a leisure centre and a 120-bedroom hotel in Chorley for Next Generation Clubs and Scottish & Newcastle Breweries respectively.
Construction costs are £10 million.