Bloor Homes has bought an 11.2-acre site with room for 194 homes, with planning consent and a £35m development value, from Grainger plc.
Seventy seven of the homes are set to be affordable, with construction beginning in November. The sale represents the first stage of the Berewood housing scheme, which will sell consented land to housebuilders after infrastructure installation.
The scheme in Waterlooville, Hampshire covers 168 acres and aims to build 2,550 new homes, two schools and two pubs within 15 years. It will also comprise offices and retail space.
Masterplanned by Savills, the first phase was designed by Robert Adam of ADAM Architecture, in line with the garden city concept.
Planning consent was granted in 2011, along with detailed planning consent for the first phase.
Grainger development director John Beresford said Bloor Homes “stood out as an organisation which clearly understood the scheme and was very understanding of the long term nature of the Berewood development”.
Bloor Homes southern regional chairman Adrian Bloor said his firm was “particularly attracted” to the project’s “high quality of design and the attention to detail in the implementation of the infrastructure”.