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Cala Homes in southern expansion

Housebuilder Cala Homes is launching two new offices in the south of England.

The firm, which has a strong focus on Scotland and the Midlands, is opening offices for the north and south home counties.

The north home counties office covers Essex, Hertfordshire, Bedfordshire, Cambridgeshire and some London boroughs while the south home counties office serves North Kent, West Sussex, East Sussex, Hampshire, Surrey and South London Boroughs.

Duncan Jackson, previously managing director of Persimmon’s Essex business, has been appointed as regional managing director responsible for the North Home Counties division. A regional managing director for the Southern Home Counties is expected to be appointed later in the year.

Cala has also appointed Nick Twine, previously South-east managing director at Bovis Homes, as new regional managing director for its existing South division. The division covers Buckinghamshire, South Oxfordshire, Berkshire, West Surrey, parts of Hampshire and West London Boroughs.

The company said the two new divisions were expected to each complete developments worth a total of £100m a year in 2016 “rising steeply thereafter”.

Average selling prices for private reservations rose 4.9 per cent to £361,000 during the period from 1 July 2013 to 31 January 2014. The firm’s landbank rose to 10,770 plots from 9,898 plots a year earlier.

The company aims to more than double the size of its business by 2017. It expects its Midlands business to triple revenue over the next three years; its west Scotland business to increase its revenue by around 70 per cent and the north and east Scotland division to double its turnover by 2017.

Alan Brown, chief executive of Cala Group, said: “After delivering record profits for Cala Homes during 2013, we are now investing significantly in new staff and top quality sites in desirable locations, in order to expand our regional footprint and firmly establish the Cala brand in new, high growth markets.

“With a strengthened housing market and improving consumer confidence, our strategy during the first half of 2014 will be focused on increasing market share within the South-east of England, where demand for new homes is at its greatest. With the financial firepower that our new, blue-chip investors afford us, we are now able to develop land within our landbank at a faster rate than ever before while identifying and securing the very best sites available in the South-east.

“I’m pleased to report that we continue to see positive organic growth within our west Scotland, east Scotland, north Scotland and Midlands businesses which, when combined with our growth forecasts for the South East, put us firmly on track to deliver our target to more than double the size of the business by 2017.”

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