A Mayfair-based developer is launching a new residential arm after getting approval for a £125m residential development in west London.
Paradigm Land has secured planning for 213 flats at a 100,000 sq ft site between Gunnersbury Park and the M4 flyover in south-west London.
Construction News understands a contractor has yet to be finalised on the project, but a deal is close to sign-off.
The one and two-bed flats, starting from £270,000, are based at the former five-storey offices of oil and gas giant Worley Parsons.
The project marks the start of Paradigm’s Apt Living concept, which will build property aimed at first-time buyers.
The firm has enlisted MSMR Architects to work on the scheme, close to Kew Bridge Station.
Help to Buy units will be available at the site.
Paradigm Land managing director Josh Garside said its Apt Living model will rolled out “across other sites in the South-east later in the year”.
apt living at gunnersbury park interior