The Olympic Park Legacy Company has given interested parties three weeks to register interest in operating the ArcelorMittal Orbit on the Olympic Park.
Sitting between the Stadium and the Aquatics Centre, the 114m tall attraction will have two observation floors.
The Legacy Company aims to appoint an operator by June 2011, which will then manage the fit out of the venue. It is anticipated that the contract will run for 10 years.
The operator will run the venue during the 2012 Games and then be responsible for ticketing; marketing and events; hospitality and catering; the gift shop; reception; and internal security for the Legacy Company. The venue has the potential to attract up to 1 million visitors in its first year.
OPLC chief executive Andrew Altman said: “The operator of the ArcelorMittal Orbit will be in charge of running what we hope will be one of the world’s most spectacular visitor attractions.”
Plans for the Orbit form part of an ambitious vision for the future of the Queen Elizabeth Olympic Park, which include new houses, schools, health centres and offices, along with the running of venues such as the Olympic Stadium and Aquatics Centre.