Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to the newest version of your browser.

Your browser appears to have cookies disabled. For the best experience of Construction News, please enable cookies in your browser.

Welcome to the Construction News site. As we have relaunched, you will have to sign in once now and agree for us to use cookies, so you won't need to log in each time you visit our site.
Learn more

Concrete industry must exploit potential markets

The building industry is notably traditional by nature in terms of approach and route to market, but there have been some changes in product offerings to meet changing requirements.

Due to the conventional sort of industry we operate in, changes tend to be driven by external forces, from huge national crises such as the recession to trends such as the snowballing sustainability ethos.

Eco-building has taken the industry by storm, shaping a lot of the innovation we have seen in the past 10 to 15 years.

Achieving success in concrete requires a constant balancing act between adhering to the traditions of the industry and steering industry innovation forward. Investment in research and development plays a central role, enabling manufacturers to continue offering new and exciting products.

Untapped potential

There is certainly room for growth in concrete and much of this has been left relatively unexplored, perhaps because of how traditional the industry is. There is opportunity for us as suppliers to take responsibility to move the industry forward by contributing with new products that offer new benefits to new markets.

“There is certainly room for growth in concrete and much of this has been left relatively unexplored”

The main product that has substantial growth potential is permeable paving, given all the attention to flood management.

It is already widely used across various applications and specified broadly by different sectors, but there is further opportunity here to increase uptake, especially among homeowners in light of recent regulations and flooding guidelines.

In terms of concrete application, machine-laying technology offers a large area of opportunity. Specifiers are beginning to realise the increased time and cost efficiency of machine laying.

If this becomes more widely adopted, there will be an increase in offerings of flexible tailored packages, which are bespoke to customer requirements.

Rob Taylor is UK director at Kilsaran International

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.