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Health and Safety Initiative of the Year

Winner: Amey – What Does It Take? Safety DVD

The judges named Amey the winner in the Health and Safety Initiative category for its exceptional work on its Changing Behaviours – What Does It Take? safety DVD.

The company employs around 21,000 staff and clearly places safety at the heart of its operations.

This focus was particularly crucial on its West Midlands Strategic Highways contract, due to the risks involved in working around live traffic while maintaining more than 1,500 km of the network, as well as working at height to maintain structures.

In 2009 the company produced a DVD entitled Silence is Consent in partnership with its supply chain and the Highways Agency as part of efforts to change behaviours among workers and improve safety on its highways contracts as a result.

Following positive feedback both internally and from across the highways sector, in 2013 the follow-up What Does It Take? was commissioned.

The focus of the DVD was based on analysis of accident data within Amey’s West Midlands Strategic Highways contract, which pointed to behaviour as a crucial factor.

Among the principal aims of the DVD were influencing and improving behaviours among workers while maintaining safety awareness.

“This company’s work looks across a broad spectrum of safety and offers concrete examples of going the extra mile”

Judges’ comment

Some £40,000 was invested to produce and distribute the DVD, which was filmed on location on the Highways Agency’s network.

The film shows typical workplace scenarios to demonstrate potentially unsafe acts and behaviours, as well as the hard-hitting consequences that can result. 

It is designed for use in briefings, toolbox talks or as part of broader training programmes.

A total of 900 copies were produced and issued free of charge to several clients and companies, including the Highways Agency, local authorities, the supply chain and other competing contractors.

The judges singled out the wide distribution and sharing of best practice for particular praise, with the fact that the DVD featured no Amey branding being indicative of the company’s positive and altruistic approach.

Following the launch of the DVD, Amey’s monthly accident frequency rate has fallen significantly and the number of near misses reported has increased.

The company demonstrated clear evidence of changes in behaviour and increased awareness. It has also been asked by members of its supply chain for assistance in their own behavioural change initiatives.

Amey monitors the effects of its efforts using its Balanced Safety Scorecard, which measures harmful incidents against preventative steps taken.

The judges were hugely impressed with the company’s efforts and particularly with the commitment of senior directors and management.

Highly commended: Balfour Beatty – M4/M5 Managed Motorways Visual Standards Training

Balfour Beatty drew praise from the judging panel for its training programme on the M4/M5 Managed Motorways scheme.

With workers operating on particularly narrow areas along a busy motorway, Balfour Beatty created a Plant Person Interface training initiative in which life-sized model people, real machinery, onsite video footage and reconstructions of major incidents were used to demonstrate the risks of ignoring plant exclusion zones.

“The degree of sharing and of feedback across the business is impressive and Balfour Beatty showed an innovative approach to the issue”

Judges’ comment

A total of 303 people representing 35 different organisations attended 12 ‘Zone In’ sessions as part of the programme.  

Since the training was launched, minor injuries have fallen 30 per cent and there have been no major injuries reported – down from two in 2012.

Following these successes, the contractor is planning to roll out the training for its M3 highways contract.

The judges pointed to the involvement of management and the level of engagement right across the team and its supply chain as particularly commendable.


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