Construction News is proud to be a partner to Born to Build, a new social media campaign launched by the UKCG to encourage more young people to consider a career in construction.
Construction has an image problem. It is also facing a skills shortage; it needs great young people to join and to do that it must compete with other better known and better understood industries for the top talent at all levels.
Changing the image of construction will not be easy, but it needs to start with the young people who are its future.
Born to Build is a UKCG initiative with CITB and partners CIOB, Considerate Constructors Scheme, Scottish Contractors Group and Construction News.
It is aiming to counter the outdated image of the industry among young people and their parents and teachers, to show the many, varied and exciting career options the industry has to offer.
Primarily a social media campaign, Born to Build is working with a variety of young people to tell their own story about how they got into the industry, their ambitions and what excites them about the world of construction.
You can meet the faces fronting the campaign here.
Their stories are being supplemented by straightforward and practical career advice.
There will also be an opportunity for young people to talk to those already working in the industry to get the best insight into the world of construction.
To find out more visit: