Online marketing shouldn’t cost the EarthSubscription
I’ve heard a lot of horror stories about online campaigns. Here are some tips to make sure you don’t get ripped off.
Copyright: A guide to the essentialsSubscription
My objective every day is to get the copy I write printed, distributed, quoted and copied as widely as possible. But then, I’m in PR.
Plotting the future of BIMSubscription
There’s nothing like a deadline to concentrate the mind. So it is with building information modelling.
Will BRE make its Mark on green construction? Subscription
At the start of March, the Building Research Establishment launched its new Home Quality Mark.
Four (and then four more) reasons why lists workSubscription
If you have something to share, turn it into a list. People like to read lists.
The Fifteen Billion Pound Railway, the BBC programme following the construction of Crossrail, aired in July and coincided with the first birthday of #loveconstruction.
Writing for specific target audiences is hard and most are too scared to do it well.
As the recession finally comes to an end, it is important for contractors to take action to improve their margins. A policy of more of the same will only lead to disaster as costs increase.
Content marketing: New name, old skillSubscription
The concept of content marketing is enjoying a renaissance, heralded as a new way to influence potential customers in an environment where traditional forms of promotion are losing influence.
The point of marketing is to differentiate your products and services from those of your rivals, yet thousands of companies are happy to sue stock photography. But by sourcing the wrong image, you are shooting yourself in the foot.