Most of the time, most construction projects go pretty well says CIMCIG’s Rick Osman, the trouble is that the construction industry doesn’t always let the rest of the world or even the rest of the construction industry know…
Prime Minister Gordon Brown recently visited the Olympic Park site, where he told the workers on site that he and the rest of the UK was proud of their efforts. And indeed he is right as in general the Olympic build is going to schedule for time and on budget. How often does that happen?
Construction, as an industry, seems to revel in a bad press rather than making the most of things when they go right. And most of the time, most construction projects go pretty well and, as an industry, we should be proud of that.
Which leads on to recognising what you have achieved and then using those achievements in your marketing. Being proud of what you’ve done.
Times are tough, news is bad so make the most of your victories – contracts won, projects completed, units sold, jobs starting on site, better deliveries, improvements in environmental efficiency. Make a note of them and add them to your marketing mix – add them to your website, write a case study, update your client list,
When Gordon Brown toured the Olympic aquatics centre site, he said: “I think the whole of our country will be proud to see that the preparations for the Olympics are not only on time and on budget, but that these superb buildings are going to be ones that grace the whole world.”
Every company in construction should apply that thinking and make sure that proud achievements do not go unused.
Rick Osman is a partner in Highwire, www.highwiredesign.com, a design and marketing agency that specialises in the construction industry, and one of the team that created www.hotel-standards.com as well as being a CIMCIG committee member. For further details visit www.cimcig.org.