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Strategy and tactics of digital communications

According to CIMCIG chair Ian Exall, “After the recession, digital communications are probably the most significant change that marketers working in our industry have to adapt to. The internet, and its related technologies, is revolutionising communication.”

It would seem that, judging by the high turnout at the recent CIMCIG Annual Conference, on strategy and tactics of digital communications, few in the industry would argue.

During the course of the day 10 speakers, all leading thinkers in digital communications for the construction industry, provided a room packed with construction marketers with practical tips on negotiating the digital landscape.

They covered everything from getting the most out of a website and search engine optimisation, to reputation management, data collection and balanced digital communications as part of a marketing plan.

Gemma Went of Red Cube Marketing was due to speak on ‘Blogging for profit’ and unfortunately couldn’t make it due to ill health.

However, she did manage to record her presentation from home and send it over in time for delegates to watch it on the big screen in her absence. It was just one more thing that has been made so much easier in the age of digital communication.

And as if to prove the point further, the conference content reportedly reached 54,000 people over the course of the day. Via social media website Twitter, delegates tweeted real-time comments and others who couldn’t attend were also able to tweet questions and participate.

Paul Wilkinson of pwcom 2.0 impressed delegates by managing to ‘tweet’ while giving his presentation on ‘Getting social’.

It was a day packed with useful information, case studies and pointers. Delegates came away safe in the knowledge that, although they couldn’t do much about the recession, they could definitely do more to make digital communication work for them.

To see the twitter content from the conference visit and search for #cimcig10

Deborah Rowe, principal consultant of Sheba Marketing, is a member of the organising committee for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)


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