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Everton kicks off stadium charm offensive

Everton FC’s new stadium has moved a step closer following the announcement of a public consultation.

The proposed ground is located in the Bramley Moore Dock area of the city and represents a key component in landowner Peel Ports’ £5.5bn Liverpool Waters regeneration plans.

Everton said the consultation, which launches next month, represented an essential part of the planning application process.

Members of the public will be asked for their views on the project through a series of live roadshows as well as an online survey.

The club said it would present a design for the new stadium and details of plans for its existing Goodison Park site next summer in a second public consultation.

Everton described the scheme as a “catalyst project” that would provide a £1bn boost to the local economy, with more than £255m to be spent through local supply chains.

The club added that it would contribute to an acceleration of local developments at Liverpool Waters and Ten Streets worth more than £650m.

Everton also published a number of supporting statements from prominent figures on its dedicated site for the proposals.

These included Peter Moore, chief executive of rival club Liverpool FC, who said it would be “absolutely wonderful” if the new stadium scheme went ahead.

He added that it would bring benefits “not just for the club, but for the city if the Bramley-Moore Dock area was regenerated”.

Liverpool Waters assistant project director also hailed the stadium as having the potential to “act as a trigger for even more investment and jobs”.

CBRE senior director of planning and development Iain Jenkinson said: “The catalytic effect it will have on surrounding neighbourhoods, and the facilitation of the equally important Goodison legacy project, make this a package of inter-related projects that […] will prove a game-changer for the city.”

He added: “Importantly, it will further enhance the city’s international reputation for delivering major transformational projects on such a large scale.”

Bank of England governor Mark Carney was also quoted as backing the scheme, stating that: “The stadium would be a very welcome impetus to the local economy and I look forward to it moving forward.”

In November last year the club signed a deal to lease land at Liverpool’s Bramley Moore Dock area.

The formal agreement between Everton and Peel Ports runs for 200 years at a peppercorn rent.

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