ITV has submitted plans for a 300,000 sq ft office as well as a 104 m-high resi tower on its current South Bank site.
The broadcaster has put forward plans to be considered by Lambeth Council for a radical overhaul of its famous studios on the banks of the Thames.
The broadcaster, which has occupied the site for 45 years, has put forward plans to redevelop the existing facility with a 104 m residential tower that will house up to 213 homes.
Designed by Hopkins Architects, the new HQ will also include a public square and new pedestrian routes.
A scoping report submitted to Lambeth earlier this year outlined how the current 23-storey tower would be demolished and replaced.
ITV had previously mooted plans to relocate away from its South Bank home, with agents Knight Frank appointed in 2014 to explore options including a possible move to the Olympic Park in Stratford or Battersea Power Station.
Commenting on the project, ITV executive chairman Sir Peter Bazalgette said: “The South Bank is London’s vibrant creative and cultural quarter, which ITV has been proud to be a part of for more than 45 years.
“I’m thrilled that we are set to build a fantastic new headquarters on our existing site, which will be our home for many decades to come.
“ITV thanks everyone who has taken time to share feedback which helped to shape the proposals that have now been submitted to Lambeth Council.”