Keepmoat is to lead the next phase of Liverpool FC’s £260m redevelopment of Anfield High Street.
The project, which is being driven by a partnership between Liverpool City Council, Your Housing Group and the football club, will see the demolition of the area’s existing high street, with new retail, commercial, residential and leisure space set to be built over the next four years.
Keepmoat is acting as developer on the scheme alongside commercial property firm Priority Space.
Demolition has already begun on the project with construction work due to be carried out in phases over the next four years.
Liverpool plans to build a club shop along the new high street, while there are also plans to build an outdoor ‘box park’ to house street food operators and small businesses.
The wider regeneration of the area was backed by local residents in a consultation in October last year.
There are also plans to build a hotel alongside the high street, with talks on the development “at an advanced stage”, according to the council.
These plans form part of a major regeneration of the area and stadium, with Carillion completing a £75m project to expand the stadium’s Main Stand last year.
The club also submitted plans for a £50m revamp of its training ground in May this year, which will see major improvements to its existing training complex in Kirkby.
Liverpool mayor Joe Anderson said: “We believe we have created a vision for the high street which will absolutely transform the area, supporting existing shops and businesses and attracting new ones.
“We now want businesses and investors to come forward so we can help them take up what is a unique opportunity.”
Liverpool FC chief executive Ian Ayre added: “Whilst the work on our new Main Stand is approaching completion, we recognise that the creation of a new high street would be transformational for the area, attracting new jobs and creating new businesses.
“It would make Anfield a better place to live, work and visit.”