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Ross Sturley

Ross Sturley writes on construction marketing issues

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Blog posts

  • How to put together a winning award entry

    The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...

    Total Marketing Blog6 September, 2011

  • More Green Deal Difficulty

    I pick on the Green Deal a lot. I feel bad about it, but I can't help myself. It's just so well-intentioned, but so doomed to failure through poor marketing, that I have to wade in...

    Total Marketing Blog12 August, 2011

  • Engineering - bad for business?

    Lord Sugar has offended the engineering community by saying they're bad at business. Maybe they are...

    Total Marketing Blog17 June, 2011

  • It's all a bit green

    The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...

    Total Marketing Blog15 June, 2011

  • Argue the difference

    Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?

    Total Marketing Blog24 May, 2011

  • tweeting for money?

    My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....

    Total Marketing Blog28 April, 2011

  • Who's the top twit?

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

    Total Marketing Blog15 April, 2011

    Comments (2)
  • Steel yourselves

    Recent figures from the steel sector should be worrying you, if they're not already.....

    Total Marketing Blog29 March, 2011

    Comments (1)
  • Procurement madness

    Procurement needs to be done properly, that's for sure, but does it need to be so hard? Sometimes it seems participating at even the early stages of open tenders just isn't worth the bother....

    Total Marketing Blog19 January, 2011

  • Liz and Shane, sitting in a tree…

    Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?

    Total Marketing Blog14 December, 2010

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